References
I'm incredibly proud of the teams I've built, the leaders I've learned from, and the cross-functional relationships with colleagues that have helped turn big ideas into big results. Hear directly from the people I've worked alongside about what it's like to work with me.
Phone references are available on request.
My direct team
Grace Dingley
2022 - 2026
ex-CRM and Campaign Manager (direct reportee)
Decathlon Australia
Romain Gravigny
2022 - 2025
ex-CEO (direct leader)
Decathlon Australia
During her tenure, Erin demonstrated exceptional drive and leadership, particularly in shaping our brand presence and community engagement. Erin's key achievements include:
Major Event Management and PR
- She was the central coordinator for a large-scale Decathlon activations.
- Erin played a crucial role in managing key external partnership.
- She was also instrumental in promoting the Decathlon story and mission in the country.
Brand Communication and Customer-centric
- Erin was a dedicated champion of Decathlon's core mission to make sport more accessible, sustainable, and responsible in Australia, ensuring this message was central to our communications.
- She showed excellent composure and problem-solving skills, taking ownership of the communication and resolution process to maintain community trust.
Erin is a highly dynamic and capable professional who excels at both strategic communications and the detailed execution of complex projects. Her ability to manage high-profile partnerships, teams, and ensure brand integrity, often under tight deadlines, makes her a great asset. I do not doubt that she possesses the skills, dedication, and work ethic to succeed in any role she pursues. I highly recommend Erin without reservation.
Vincent Samba
2023 - 2025
ex-Head of Digital
Decathlon Australia
I had the pleasure of working alongside Erin as part of Decathlon Australia's Leadership Team, where we partnered closely across people, culture, communications and organisational initiatives. Erin consistently brought a high level of professionalism, energy and structure to everything she did. She has a rare ability to combine strategic thinking with genuine care for people, and she approaches every challenge with positivity, curiosity and a solutions-focused mindset.
One of Erin's greatest strengths is her leadership. She invested significant time in building a highly engaged and high-performing team, and it was reflected consistently in our employee engagement results. Her team was regularly recognised as one of the strongest performing across the business, demonstrating high levels of engagement, trust and collaboration. Beyond her own department, Erin was a valued contributor to our broader leadership team, helping shape internal communications, leadership workshops and company-wide initiatives that strengthened culture across the organisation. She also brought a level of organisation and structure that helped make leadership meetings, planning sessions and offsites significantly more effective.
Erin is someone who naturally builds strong relationships across all levels of a business. She is proactive, dependable and always willing to step forward to support others or improve the way things are done. Her positive attitude is genuinely infectious, and she has the ability to bring people together around a shared vision while maintaining high standards for both herself and those around her. I would have no hesitation in recommending Erin for any senior marketing or leadership position and would gladly work alongside her again.
From the beginning she took ownership well beyond what was expected of her. She picked up new platforms and concepts incredibly quickly, had excellent commercial instincts and was just as comfortable working directly with clients as she was getting into the technical detail of campaigns. One thing that really stood out was her initiative. Without being asked, she built detailed SOPs and process documentation that became the foundation for training future team members as the agency grew.
I trusted Erin with some of our key client relationships because she had a natural ability to communicate, build confidence and deliver practical recommendations backed by data. Clients genuinely enjoyed working with her, and her account management played an important role in growing long-term partnerships and expanding services across several accounts. She's highly organised, solutions-focused and someone who combines strong technical marketing capability with exceptional people skills.
Tim Desmarais
2022 - 2026
Head of Commercial
Decathlon Australia
Orlanda Zuanic
2024 - 2026
ex- Partnership & Events Coordinator (direct reportee)
Decathlon Australia
Leesa Zulkefli
2024 - 2026
ex- Social Media and Content Manager (direct reportee)
Decathlon Australia
Erin created a team culture where everyone felt supported, trusted and genuinely encouraged to grow. No matter how busy she was, she always made time to explain the "why" behind business decisions, and helped me build confidence and think more strategically rather than simply completing tasks. She challenged me to think differently, pushed me to aim higher and always believed I was capable of more than I thought.
Thanks to Erin's coaching, I developed not only my marketing skills but also my confidence as a professional. Erin has incredibly high standards, but she balances them with patience, encouragement and genuine care for her team. She celebrates team and business wins, provides honest feedback which is often difficult, and creates an environment where people want to do their best work and work together as a team.
Lisa Mastronicola
2024 - 2026
ex-Digital Marketing Specialist (direct reportee)
Decathlon Australia
My leaders
Erin was an amazing manager to learn from. She helped me build confidence in my role, encouraged me to contribute my ideas and always made me feel like a valued part of the team. She challenged me to keep growing, while creating a really supportive environment where I felt comfortable asking questions and trying new things. I'm really thankful for everything she taught me and for the opportunity to have worked in her team.
Reetta Trevail
2022 - 2024
ex-HR Leader (functional leader)
Decathlon Australia
Erin joined our team during an incredibly challenging period, and from the beginning she brought structure, calm and a practical approach to every project. She has a strong ability to assess situations with both commercial awareness and common sense, which made her someone I trusted to take ownership and deliver high-quality work with minimal direction. Whether managing multiple campaigns, coordinating stakeholders or responding to the constant changes brought on by COVID, Erin remained organised, proactive and focused on finding solutions.
What always stood out to me was Erin's willingness to learn and adapt. She quickly built an understanding of the arts sectors (despite coming from Tourism background), combining market insight with thoughtful marketing execution across ecommerce, content, CRM and digital channels. She was dependable, highly efficient and an absolute pleasure to work alongside.
It is with distinct pleasure that I recommend Erin Eedy for a Marketing Lead / Brand Manager position. Having served as the Head of Digital at Decathlon Australia during Erin’s tenure as Marketing Leader, I worked closely with her across multiple high-stakes initiatives. Erin is a sophisticated strategist who possesses a rare balance of digital fluency, operational grit, and exemplary people leadership.
Erin’s ability to navigate organisational change is exceptional. During our transition toward a small-format store model, she successfully pivoted our national marketing strategy to meet new localized demands without losing sight of broader brand objectives.
Simultaneously, she managed the complexities of two major digital transitions. Despite the inherent risks of such migrations, Erin ensured that our performance campaigns remained robust, consistently achieving targets through rigorous budget management and agile resource reallocation.
Erin’s contributions frequently extended beyond the traditional scope of a Marketing Leader. She was a primary driver in the store opening process, influencing both store design and the execution of high-impact launch events.
Erin and I worked closely together for several years, partnering across marketing and commercial to make sure our priorities stayed aligned and the business could move quickly when it needed to. One of the biggest changes I saw during that time was how much more strategic and organised the marketing function became. Campaign planning was clearer, communication across teams improved significantly, and marketing became a genuine commercial partner rather than operating as a separate department.
What always stood out to me about Erin was that she genuinely wanted to understand the business, not just the marketing. She took the time to learn our products, our customers and what was happening commercially, which meant she could respond quickly with practical ideas when we needed to drive traffic, improve sales or tackle a difficult trading period. We challenged each other's thinking often, but there was always mutual respect and a shared focus on getting the best outcome. Erin brings great energy, leads a highly engaged team and has a way of bringing people together around a common goal.
Nathan Reiche
2021-2022
Director & Founder (direct manager)
Content Chemistry
Hannah Molyneux
2019-2021
Business Development & Operations Manager (direct manager)
Art Pharmacy & Culture Scouts
My colleagues
Antoine Vaxelaire
2024 - 2026
Head of Digital
Decathlon Australia
Kiara Pospischil
2022 - 2025
Design & Visual Merchandising Leader
Decathlon Australia
Aleksei Leshakov
2025-2026
Tempe Flagship Store Leader
Decathlon Australia
I had the absolute pleasure of reporting to Erin during her time as the Head of Campaigns & Communication at Decathlon Australia. I can say without hesitation that she is both a highly strategic marketer and an exceptional leader.
As my manager, she fostered an environment where I always felt heard, supported, and empowered, while actively mentoring me on how to develop my own leadership skills. Under her direction, our team executed a vast portfolio of impactful projects, including launching our ambassador program, rolling out small format stores across Sydney as ‘profitable billboards’, opening our Decathlon Fitness Studio (a global brand first!), and driving our new brand platform. Erin’s ability to tie these multi-channel initiatives back to core business growth was remarkable, skyrocketing Decathlon Australia’s brand awareness from 36% to 63% and growing our customer database by 114%.
With her customer-first approach, Erin is a powerhouse professional who will bring immense value, strategic clarity, and strong leadership to her next role.
I was lucky enough to have Erin as my manager during my time at Decathlon Australia. As a leader she showed great energy, empathy, understanding and leadership skills. The strategy and proactiveness she showed towards the business’s goals and needs was superb and she maintained a high level of organisation, even with competing deadlines and company strategy.
I found there was a great level of trust, support and genuine willingness for me to grow and develop my skills, and she balanced guidance with autonomy in a very productive way in my opinion. I never felt like she didn’t have my back or the teams’ and this is something I find extremely special in a manager. As head of communications, she stood up for us when needed and challenged viewpoints and ideas in an informed way, always seeking the best outcomes for the business.
I truly believe anyone who gets to have Erin as a manager will be incredibly lucky as she is a joy to be around and leads in an exemplary way.
Erin and I partnered closely across marketing and digital to deliver a number of strategic projects. She has a strong understanding of both brand and digital marketing, and I was always impressed by her ability to combine creative thinking with a logical, commercially minded approach. She asks the right questions, challenges ideas constructively and is an excellent problem solver, always looking for practical solutions that benefit the wider business rather than just her own team.
She proactively established clear ways of working between our teams, introduced processes and templates that improved efficiency, and ensured communication was consistent across projects. Whether we were onboarding a new digital agency, improving website experiences or delivering integrated campaigns, Erin brought structure, collaboration and strategic thinking to every project. She is someone I would happily recommend to any business looking for a marketing leader who understands both brand and digital, and who knows how to bring people together to achieve better outcomes.
I had the pleasure of working closely with Erin across a number of key projects at Decathlon Australia, including our global brand refresh and the rollout of our new Connect store concept. Throughout every project, Erin consistently demonstrated an exceptional understanding of brand strategy, customer experience and the importance of maintaining high standards. She has a great eye for detail and always challenged us to think beyond the immediate task, ensuring every customer touchpoint aligned with the broader brand vision.
Erin is highly organised, collaborative and incredibly easy to work with. She managed complex cross-functional projects with clarity and professionalism, bringing together marketing, retail and visual merchandising teams to deliver outcomes that were both commercially effective and true to the brand. Her commitment to quality, combined with her supportive and approachable leadership style, made her a trusted partner, and I would gladly work with her again.
Working with Erin was always easy. She understood what our store needed but also kept us aligned with the national marketing strategy. Whenever we had an idea or needed to react quickly, she was always available to help, and she wasn't afraid to challenge us if she thought there was a better way to achieve the result.
She helped us improve our local store marketing, partnerships and events, and always explained the commercial thinking behind her recommendations. Erin is organised, practical and a great person to work with. She really cares about supporting the stores and helping them achieve their goals as one team.